8 Insightful UC Retail Case Studies to Read in 2022  

The retail panorama is evolving at an astronomical tempo. Whereas the best way shoppers store has been altering for a while, the pandemic accelerated many digital transformation initiatives, altering the best way manufacturers, workers, and shoppers work together.

To remain forward on this advanced market, enterprise leaders want to make sure they’ve the correct communication methods in place to align and have interaction their workers.

An efficient platform for Unified Communications ensures retail firms can inform, align, and empower their groups round nice buyer experiences. What’s extra, the proper instruments supply distinctive insights into alternatives for enterprise progress.

The next case research present a behind-the-scenes have a look at how the proper UC initiatives could make an outstanding distinction to retail success.

Currys and Office from Meta

One of many greatest know-how retailers in the UK, Currys relied closely on top-down, intranet-based communications for a variety of years. Nonetheless, this technique got here with important points, equivalent to an absence of two-way communication for frontline colleagues, and minimal visibility. With separate intranets for each enterprise unit, Curry’s was struggling to align groups.

With a objective of upgrading the efficiency of workers wherever they had been within the retail panorama, Currys carried out Office from Meta. The know-how rapidly started to interrupt down the limitations to communication separating their workers. When the pandemic hit, the Office atmosphere ensured each workforce member might keep secure and knowledgeable, even within the cell panorama. Currys now makes use of Office stay streams, collaboration instruments, and information feeds to facilitate information sharing, worker bonding, and enhanced frontline experiences.

Cue Clothes, Zoom and Brauz

Even earlier than the lockdowns and subsequent challenges of the pandemic hit the retail panorama, Cue Clothes was searching for methods to reinforce communications between groups. The progressive trend retailer was an early adopter of video communications know-how, utilizing conferences to assist information prospects in the direction of their ideally suited model.

When the pandemic hit, the corporate needed a solution to speed up its digital communication efforts, utilizing Zoom video conferencing and progressive reserving instruments from Brauz. With assist from Zoom and Brauz, Cue Clothes was capable of construct a “Dwell Join” video commerce expertise, which allowed customers to attach with workers for consultations in-store. The client can work together with a stylist, buy merchandise, and extra, all with out leaving a video convention. All of the whereas, Zoom offers workforce members extra freedom to collaborate and innovate on the again finish.

L’Oréal and Poly

One of many greatest manufacturers within the cosmetics and wonder panorama, L’Oréal has devoted itself to delivering unbelievable merchandise to prospects for greater than 100 years. The corporate’s location in Russia was struck with sudden difficulties with their DECT communication answer throughout 2017, whereby groups had been struggling to collaborate and join. Consultants found the workforce was affected by interference from different massive firms within the space.

L’Oréal determined it was time to take a look at new options for inner communications able to empowering long-range communications with out compromising on voice high quality. The corporate additionally needed one thing appropriate with their current UC options and ergonomic sufficient to assist long-term put on. The model ended up turning to Poly and embracing the “Voyager Focus UC” package deal. The know-how helped the corporate to attain its objectives of preserving wonderful communication experiences with a deal with consolation.

O’Brien Nice Meals and RingCentral

O’Brien Nice Meals stands as one of many main retailers of cooked meat merchandise in Eire. It’s additionally a preferred provider of a few of the prime meals retailers all through the UK. Regardless of being a family-owned enterprise at its core, the corporate has grown at an distinctive fee over time. Nonetheless, O’Brien Nice Meals has continuously struggled with its communication technique.

Each time a brand new location was added to the enterprise roster, a brand new on-site PBX and copper strains had been distributed to a distinct workplace. The end result was a choice of disconnected PBX methods with none hyperlinks to pre-existing know-how. Cross-site communications turned inefficient rapidly, and lots of workers members had been continually tied to their desk telephones. When the pandemic hit, prompting a necessity for brand spanking new mobility, O’Brien Nice Meals turned to RingCentral. RingCentral’s cloud answer gave the corporate a telephone system they might use anyplace, on any gadget.

Bosch and Microsoft Groups

A number one world retailer within the know-how panorama, Bosch employs greater than 400,000 associates worldwide, with specialists distributed into 4 enterprise sectors. Like many firms, Bosch relied closely on electronic mail to conduct world enterprise conversations. Previously, the workforce used an SAP portal rooms account for managing electronic mail data, however when assist for the product ended, the workforce discovered itself looking for a useful various.

Bosch ended up turning to Microsoft to leverage the Microsoft 365 ecosystem for productiveness instruments and communication. The corporate carried out a SharePoint atmosphere in 2020, which made it simpler to categorise and seize necessary emails throughout the enterprise panorama. Using Microsoft Groups additionally allowed for the event of a brand new vary of communication requirements within the enterprise to maintain workers members carefully linked.

SPAR and Logitech

SPAR, a significant retailer within the UK and different areas all through the world, wanted a solution to hold its numerous enterprise divisions and workers linked. With greater than 50,000 workers members to serve, this wasn’t a simple enterprise. Throughout a migration to Microsoft 365, SPAR thought-about leveraging Microsoft Groups, however wanted the correct {hardware} to assist its collaboration initiative.

After intensive testing of varied gadgets, SPAR determined to show to Logitech for its scalable and highly effective know-how. SPAR began by implementing Logitech Meetup as a cell room system for Deliver Your Personal System conferences. When the preliminary buy turned out to be a hit, SPAR began putting in numerous new Logitech gadgets into totally different branches, from the Logitech Rally Bar, to the Rally Plus Bundle for video collaboration.


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